What is LinkedIn?
LinkedIn is a business networking application or a professional social network.
When creating your LinkedIn Profile keep in mind that its
not Facebook, and therefore you should take a business approach with the information and the photo you provide.
It is like an extended business card, providing your credentials to anybody interested in your professional capabilities.
Publishing your website
or blog link on LinkedIn is worth a great deal more in page rank than doing so on most other sites.
Hence the importance of the link at the beginning of the last section, when you provide your contact details.
Make sure you use your name in your Profile and not ‘I’ – or ‘we/they/it’ if it is a company profile.
How can LinkedIn accelerate your business success?
Create Useful Connections
There are different types of contacts you can make using LinkedIn:
Professional Contacts: with people involved in your type of business or online niche.
Client Contacts: with your clients and customers.
The purpose here is to keep in touch on a professional basis
SEO Benefits of LinkedIn.
Google regards LinkedIn as an authority site.
Many believe that a link on this site is worth a lot more than links on Facebook or any
other form of social media.
Increase the Likelihood of a Sale if your website or blog is a commercial one,
Keep in Touch With Clients and Connections
Project Your Brand and Advertise
Create a LinkedIn Group which is good for forming a discussion group or a band of
like-minded people to help solve each other’s problems.
Use LinkedIn for Recruitment Screening
Use LinkedIn to Find a Job.
Most employment agencies
and career advisors will point to LinkedIn as being an important tool in the job-hunting race.
Did you know that LinkedIn is not restricted only to businesses and company employees?
Linkedin can be used by individuals too!